ChatGPT vs Seatext AI translation services: A comparative study

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In the realm of text translation, ChatGPT has emerged as a versatile tool. But how does it stack up against advanced machine translation services?

And what about those freely available options like Google Translate?
In this guide, we'll delve into:

  • The underlying technology of ChatGPT,
  • The reasons that make ChatGPT a potential translation choice, and
  • Its comparison with standard machine translation services.

We'll also highlight methods to enhance ChatGPT translations and evaluate their quality. Furthermore, we'll discuss scenarios where other translation tools might be more fitting.

Machine translation: A brief overview

Given that ChatGPT is a type of machine translation, understanding its roots is essential.

Termed as AI translation, machine translation is a computational linguistics subset that employs software to translate text or speech across languages. This technology allows computers to produce translations faster than humans, without any human intervention.

Machine translation's initial version emerged in the 1970s, known as rule-based machine translation (RBMT). It relied on grammatical rules for direct text translations, often resulting in subpar translations.

This was followed by statistical machine translation (SMT), which analyzed human translations and utilized prediction algorithms for translating source texts. While SMT was a significant improvement over RBMT, the pinnacle of machine translation technology is currently neural machine translation (NMT).

NMT leverages deep neural networks to discern patterns in the source text before generating a suitable translation. These networks can have varying architectures, influencing their output.

ChatGPT's translation prowess is powered by NMT. Specifically, it's built on the transformer architecture – the Generative Pretrained Transformer (GPT). Trained on vast datasets, GPT can produce human-like responses.

OpenAI, the creators of ChatGPT, integrated this GPT language model into a chat interface, enabling ChatGPT to engage in comprehensive human conversations.

Why opt for machine translation?

Machine translation has been evolving since the 1970s due to its distinct advantages:

  • Speed: Machines outpace humans in translation speed, making them ideal for translating vast text quantities swiftly.

  • Cost: Typically, machine translation is more cost-effective than human translation, especially for large projects.

  • Accessibility: Tools like Google Translate and Microsoft Translator are easily accessible, allowing virtually anyone to translate text promptly.

  • Consistency: Machine translation tools can consistently translate text, ensuring uniformity in terminology translation or maintaining brand voice.

  • Availability: Being machines, these services are accessible 24/7.
However, conventional machine translation has its challenges, like translating idiomatic language and considering context. Here, ChatGPT, not designed primarily for translation, might have an advantage.

Translating with ChatGPT

ChatGPT excels in areas like:

  • Contextual understanding: ChatGPT can potentially offer nuanced translations for casual or conversational text, capturing the original sentiment or tone better than literal translation systems.

  • Multifunctionality: Beyond translation, ChatGPT can handle other language tasks. You can inquire about a translation's appropriateness or a word's meaning.

  • Interactivity: ChatGPT allows iterative interactions, refining translations based on feedback.

  • Informal and slang translation: Trained on diverse internet text, ChatGPT might be adept at translating informal language, internet slang, and idioms.

However, for tasks like translating technical legal documents or extensive texts, other solutions might be more suitable.

Comparing ChatGPT with machine translation services like Seatext

While ChatGPT has its merits, services like Seatext employ machine translation software, such as Google Translate, Microsoft Translator, and DeepL, for large-scale content translation.

Strengths of services like Seatext:

  • They are dedicated translation tools, trained specifically for translation tasks, ensuring quality translations for common language pairs.

  • They support a wide range of languages, including less common ones.

  • They are apt for translating large text volumes quickly.


  • They might struggle with idiomatic expressions and cultural references.

  • They lack interactivity, unlike ChatGPT.

Seatext, for instance, is tailored for tasks like website content translation, multilingual blog content, support documentation, and more.

For website localization, Seatext not only translates but also seamlessly integrates translations into your website. Features like automatic hreflang tag implementation enhance your multilingual website's SEO.

Enhancing ChatGPT's translation accuracy

While ChatGPT is effective for translating common languages, techniques like pivot prompting and back translation can further refine its performance.

Pivot prompting involves translating the source text into a familiar language for ChatGPT and then translating it into the target language.

Back translation is about translating text into the target language and then back to the source language to verify accuracy.

Evaluating machine translation quality

After obtaining a translation, its quality assessment is crucial. Various methods, both automatic and human-driven, can evaluate the quality of machine translations, including ChatGPT.

Automatic methods include BLEU, METEOR, TER, ROUGE, and BERTScore.

Human methods involve adequacy assessment, fluency assessment, error analysis, ranking tests, and post-editing effort.

Choosing the right translation tool

ChatGPT's contextual understanding and interactive nature make it a viable choice for simple translations. However, for specialized needs, like website translation, services like Seatext are more apt.

Seatext not only offers top-notch website translations but also integrates them seamlessly. With features like automatic hreflang tag implementation, Seatext ensures your multilingual website reaches its target audience effectively.

Discover how Seatext can revolutionize your website translation by visiting

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