How SEATEXT Works: A Detailed Explanation
SEATEXT AI technology adapts text in real-time for each website visitor, creating a seamless and personalized experience. Here’s a professional breakdown of how SEATEXT operates:
1. Activating AI and Establishing Scope
Upon installing SEATEXT, the first step is to activate various models and define the scope of the AI’s capabilities. This involves setting clear boundaries on what the AI can and cannot change, ensuring that its functionality aligns with your goals. For a deeper understanding of this process, refer to our article on scope definition.
2. AI Scanning and Variant Creation
Once activated, the AI begins scanning your website to create text variants. This process is governed by two main factors:

  1. Variant Limit: The maximum number of variants that can be tested simultaneously, as specified during the scope definition.
  2. Variant Editor Slider: This feature allows the AI to generate new text variants. If deactivated, the AI will not create new text for specific elements.

You can refine the scope using tags like "seatextdont" or by setting sliders to exclude certain elements.

Typically, one additional variant is created after initial testing, with more variants added incrementally as conversion rates are established. Initially, the AI may add up to four variants to help you understand its functionality and see a broader range of options. Over time, variants will gradually be added until the specified limit is reached.
3. Variant Editing
The variant editing process involves:

  • Traffic Allocation: Initially, traffic is sent to the first variant, usually the original text, allowing you to review and edit other AI-generated variants.
  • Performance Analysis: This step is crucial for understanding the conversion rates of your original text, informing the AI’s future variant creation.
4. Implementing the Best Converting Text
If the AI is restricted from adding new variants and all existing ones have been tested, the best-performing variant will be displayed. In cases where more than five variants have been tested and further testing is desired, the AI will allocate 80% of traffic to the top variant and 20% to new variants.
5. Personalization
Once effective variants are identified, SEATEXT can personalize text for individual visitors using data you provide. Here’s how it works:
Data Integration
SEATEXT uses your data (e.g., age, income) to personalize text variants. For example, a customer profile indicating “a woman, high income, recently purchased X brand’s wrinkle care product” would guide the AI in rewriting the text to resonate with that specific visitor.
Personalized Variant Creation
These personalized variants, marked with a "P" in the Variant Editor, are shown only to relevant visitor segments and measured against their group’s performance.
Real-Time Personalization
SEATEXT is advancing towards creating personalized variants in real-time, ensuring even first-time visitors receive tailored messages based on comprehensive customer data (CDP prompts). This includes integrating advertising data, such as specific ad text from platforms like Google or LinkedIn, to further refine personalization efforts.
By understanding these steps, you'll appreciate the complexity and sophistication of SEATEXT's AI technology, empowering you to leverage its full potential for your marketing strategies.